As the former founder and Executive Director of Seattle Free School, I've taught many people classes in a huge array of subjects.
These days, my focus is teaching small business owners and entrepreneurs how to take their marketing to the next level. But why listen to me? Aren't there a HUGE number of people doing exactly this?
Yup, there sure are. There are a couple of things virtually all of these folks will tell you.
What I'm going to teach you is that none of these things is true.
For those interested in my other classes (canning, soap making, cheese making, etc.) I do teach these on a very irregular basis.
These days, my focus is teaching small business owners and entrepreneurs how to take their marketing to the next level. But why listen to me? Aren't there a HUGE number of people doing exactly this?
Yup, there sure are. There are a couple of things virtually all of these folks will tell you.
- What type of posts work
- How much you need to pay (and it's usually pretty high)
- That you need to do extensive testing
- They will make it seem VERY complicated
What I'm going to teach you is that none of these things is true.
- First, there is no "type of post" that works for everyone. Anyone who tells you that is lying.
- Second, what you pay is likely VERY small. This is especially true for small businesses and small nonprofits as they start out. Learn small.
- Third, testing is important, but if you spend too much time setting up tests and not enough time on the actual work, you won't learn anything from your testing.
- Fourth, it's not hard. You absolutely can do it yourself.
- Fifth, proven results. No, not click-through rates. You don't sell click-through rates. You need People in your door, and you need to sell your products and services. Visibility is important, but you need to sell. That is the bottom line.
For those interested in my other classes (canning, soap making, cheese making, etc.) I do teach these on a very irregular basis.