REPUTATION AND SOCIAL

It might be that you don’t really love social media. I get that.

While there are other ways to connect with your audience, it is still one of the better options. But that doesn’t mean you should use typical marketing techniques, listen to influencers promising quick tricks, or do anything you hate doing.

Doing social media well means connecting authentically with your audience, building relationships with people who love your business, and creating content that aligns with who you are.

Most importantly, it doesn’t mean spending huge amounts of money. I’ll say it now - for most businesses, you should not spend a fortune on social media marketing. Why? It won’t deliver a good return on investment, and it could even harm your business.

For several years, I worked as the Marketing Director at South Sound Motorcycles. In my first two years there, I spent less than $1,000 on social media. Was it successful? Absolutely.

• We ran many successful events that brought in a large number of customers, 80% of whom were new to our shop.
• We advertised high-value products, a significant portion sold within a week despite having sat on the showroom floor for months beforehand.
• We built a following of people genuinely interested in the business, the products, and who we are.
• Rarely did we spend more than $15-$20 on an advert.  Think about that.

You may not have access to big data analytics, but if you know your own customers, you can use your own knowledge combined with quality testing to create ads that work.